The Perils of Personalization

For over a decade, personalization has been a growing trend on the Internet. It feels nice, this idea of news, information, and services customized for our individual interests. But does it have any downsides? The answer, says Eli Pariser, is a resounding yes. In an interview on Democracy Now, Pariser summarizes his key arguments, also laid out in his book, The Filter Bubble: What the Internet Is Hiding from You.